This is it, the end of the road and the end of this blog.
Thank you again to those who viewed this page as I greatly appreciate your
willingness to read what I have to say.
This post, essentially, is going to summarize a few things
that really stuck with me throughout my Marketing course which I partook in
this semester. Its going to touch on five key things which I have learned, most
of them dealing with communication in marketing. It is going to be easier for
me to just jump right into things, and I am going to do so.
For myself, I found that communication in general is huge in
Marketing. All over the place we can find communication; things we do and use
subconsciously each day are forms of communication. The way we interact with
one another is through verbal, written, or physical communication, and each of
these matters in their own way. Essentially, marketing IS communicating. It is the way in which one takes various avenues
and uses a plethora of different methods to explain why their product is better
than its competitors’ (to put it in caveman language). Through a lot of the
things I learned in my Marketing class, it all seemed to boil down to
communication and how you communicate your product effectively. Obviously I
know there is more to that, but I believe that this is a huge part of
Marketing, something I would not have known had you asked me back in August.
Another connection which I made with communication that I
found important is the importance of clarity in a message. As a marketer, I
strive to be clear and concise with what I want my listeners to understand, and
I feel as though this knowledge only strengthens that. An unclear message,
whether it be something as simple as an email from a boss to an employee, or an
advertisement gone wrong, can cause more problems than people think. Being
clear when speaking and writing is one of the biggest things about being a
marketer.
A third thing which I found connected to communication was
the importance of business-consumer relationships. The business or a business
owner should never sleep and should always be searching for new and innovative
ways to keep with and relate to the customer (and then they can sleep).
Consumers are what make your business run, obviously, so it is extremely
important that when trying to market or even run a business that you keep your
consumer relationships strong so that you may draw consumers in rather than
push them away.
To tie these into course objectives, this could align with
conveying basic and emerging marketing concepts because I think these are
definitely emerging marketing concepts. Communication is becoming more and more
vital in the business world, and with social media emerging in all forms and
everywhere, communication is only growing as a marketing concept that people
will have to grasp and understand. This also goes along with consumer behavior
and social media marketing because marketers are targeting teens and those in
Generation Y through social media because that is where consumers are logging
most of their time and can be reached personally, so these companies have a
strong understanding of their target market (who they are marketing to) along
with the behavior of their consumers.
Another thing that I would like to speak on is the fact that
Marketing Managers are experiencing what must feel like endless ethical issues.
As the new generations are raging on, they are tearing a new “greener” path,
causing a lot of companies to have to reform. Companies that are not environmentally
friendly either feel pressure to use product innovation and company
restructuring, or face the ethical issue of ruining the environment with their
non-eco-friendly product. Along with this, marketers are always facing touchy
situations about gender, race, ethnicity, and sexual orientation, and they face
a lot of ethical issues each time they put out an advertisement.
Lastly, I would like to wrap up and talk about the class and
what I wanted to get out of it vs. what I did get out of it. What I wanted was
to get this expertise on marketing which I had little knowledge of, and be able
to turn it into something. What I really got out of this was a lot more knowledge
than I was expecting. For the beginning of the semester, I set a personal goal
(which I did not reveal in my first post) that I wanted to get my own business
up and running. I thought this goal to be rather far-fetched, but it is nothing
other than a reality to me now. I took both a Marketing and a Management class
this semester, in hopes of getting a Jimmy Neutron-sized head of knowledge.
Jimmy Neutron
I
really learned a great deal, and was able to get my business going. I am
selling Tee-Shirts online with a logo which I designed myself and am pretty
proud of. I think this goal was my one goal which I wanted over all else and I
was able to achieve that and it was through these classes which I took this
semester that I was able to do that.
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