As I would like to keep on this
path of interesting topics if possible, I hope to interest you in this post
with some analysis of Apple’s Apple Maps and how they have done major product
innovation in the time since it was first introduced.
To
jump right into things, Apple Maps debuted only a few years ago (although it
may seem longer since so many of us have used it so many times) back in 2012.
As it seemed like something that did have potential, it did not live up to its
expectations a single bit, as it left a huge amount of things out and misguided
thousands of angered drivers. This left a gross taste in the mouths of apple
users, and Apple saw that their customers wanted more, and knew that their
product was no different than what that of a GPS like a TomTom or a Garmin could
do. What Apple did was they decided that they needed to completely renovate
their app if they wanted it to be of use to their consumers, so they hired and
bought out other GPS making companies so that they could have the mass knowledge
to bring together a perfect product, and that is exactly what happened.
Now,
a product that was once laughed at and mocked about is currently dominating the
markets and taking GPS’ down for good. The new interface is smooth and easy to
use, and rarely steers you the wrong way. They implemented transits and also
give you an option if you were to travel on foot as to where you could go and
an accurate calculation of how long it would take you.
In
just three years, Apple has completely taken over in some markets, and the GPS
market was just another one that was there for the taking for them. As they
introduced their product into the market, they found that it needed work, but
could be of great excellence. Apple was able to identify that this was a
product which would be used often, and could potentially be a huge asset to the
iPhone which puts them above their competitors. Apple also saw that people don’t
go out of their ways to search for a GPS app that really gets you there and is
accurate, so they figured that making sure the phone comes with the app already
and is made so that it cannot be deleted would be a huge advantage since they
already are able to sell so many iphones.
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