Before I begin on
my final post, I wanted to take some of my text space to thank everyone who has
viewed or reviewed/commented or posted anything on or about my blog. This
semester has been a great one and I have learned a lot from it which I hope I
will be able to apply to the real world. Again thank you, and let’s begin!
For my last post,
I wanted to talk with you all about a new product that has just come about,
Sriracha2Go. This may seem like something ridiculous to talk on, but this
business’ startup as to how they became as big as they are is all contributed
to how their product was marketed, and is something very interesting to
discuss.
The
two owners, Deylamian and Lewis, began the company back in 2014. They came up
with their product through personal experience of a certain struggle. Whenever
these two would go to their New York-styled restaurants together, they would
realize that the places do not have their favorite sauce to go on top of their
food-Sriracha. What the two did, was they created a reusable bottle which can
be personalized to the tee and it will hold your Sriracha sauce in the
container for ready use when necessary. The bottle comes with a carabiner so
that consumers can attach it to things which they may not normally forget.
Something
so simple should seem like it wouldn’t make it, right?
Absolutely wrong,
these guys absolutely took off with their idea, and it is all thanks to how the
product was marketed. The company had some help, as BuzzFeed made a huge deal
of it on their website, and it turned to be a video which went viral across all
forms of social media, but a huge part of it was through their video advertising
which was great.
It
is amazing to see how a company can think of a product which is so simple and
yet so innovative, and through precision marketing and advertising become
millionaires off of a product which seems to have such a singular and specific
intended purpose.
Click Here to See an Ad on the Sriracha
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