Blog 2: The AMA

            For this second blog post, I’ll be touching on and venturing into the AMA; what it is, what it does, and things along those lines will all be discussed in the following post. For those who do not know, the AMA is an acronym for the American Marketing Association. It is an organization for marketers and also teachers, as they have a total of 30,000 members roughly to-date.

            The organization’s main purpose is to provide to anyone who is willing to either study or teach others everything and anything there is to know about marketing. They keep their material up to date so that others can gain knowledge from their lessons that are recent and updated. They work their website so that it is constructed in a way which is similar to a forum. For those who are unaware of what a forum is, it is similar to a blog, but it is constructed in a way that people can have discussions on informative matters, such as marketing for an example. By having this website organized this way, people are allowed to access the discussions and sort of compare and contrast ideas and blend their own marketing concepts and values with other people’s who share the same interest.

            The AMA’s website is easy to navigate, and works as a forum as well as a database. If you are searching for a certain concept in marketing, you could type in the term or concept in the search bar, and the engine will produce a multitude of informative readings and published articles about the topic that you are searching.

           

            For instance, since we learned about Brand Loyalty in the last week, I decided to type that into the search engine to see what I would get in return. What the AMA’s website did was it returned to me two hundred and fifty two results which contained or talked of Brand Loyalty. Each source that was provided was extremely credible and could have been used in a scholarly article.

            To stray away from the AMA, I would like to discuss the topic of Brand Loyalty. As we learned about it, Brand Loyalty can be defined as the tendency for consumers to continue buying the same product over competing products. To put it into smaller wording, it’s the idea that people prefer one brand to another brand when searching for the same product. For example, people either prefer Nike to Adidas or the other way around. It is completely up to the psyche of the consumer and how they feel or react to a certain product.